{"id":3044,"date":"2026-02-10T13:46:01","date_gmt":"2026-02-10T13:46:01","guid":{"rendered":"https:\/\/amploom.com\/organizational-culture-design\/"},"modified":"2026-09-24T14:48:01","modified_gmt":"2026-09-24T14:48:01","slug":"organizational-culture-design","status":"publish","type":"page","link":"https:\/\/amploom.com\/en\/organizational-culture-design\/","title":{"rendered":"Organizational Culture Design"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]It is not just a book<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”46px” global_colors_info=”{}”]<\/p>\n

A unique way
\nto work
\non organizational<\/strong> culture<\/strong>:
\n design<\/strong>.<\/span><\/h1>\n

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Organizational Culture Design<\/em><\/strong> is Amploom’s approach to designing meaningful workplace experiences for people, increasing engagement, belonging, and value.<\/span><\/h4>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/amploom.com\/en\/contact-us-2\/” button_text=”Contact us” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/www.amazon.it\/dp\/8868965933?ref=cm_sw_r_ffobk_cp_ud_dp_FDXEGZJJZQSWYJ5462W7&ref_=cm_sw_r_ffobk_cp_ud_dp_FDXEGZJJZQSWYJ5462W7&social_share=cm_sw_r_ffobk_cp_ud_dp_FDXEGZJJZQSWYJ5462W7&bestFormat=true&previewDoh=1″ url_new_window=”on” button_text=”Buy the book” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/amploom.com\/wp-content\/uploads\/2026\/02\/Organizational-Culture-Design-Radar.gif” alt=”Organizational Culture Design Amploom” title_text=”Organizational Culture Design Radar” _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#303036″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

When it is useful to work on culture<\/strong><\/h2>\n

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An organization’s culture is the operating system functional to achieving its goals.<\/span><\/h4>\n

However, there are endogenous and exogenous factors that force companies to adapt and evolve this system. <\/span>The main ones are listed below.<\/span><\/h4>\n

[\/et_pb_text][et_pb_image src=”https:\/\/amploom.com\/wp-content\/uploads\/2026\/04\/Fattori-endogeni-ed-esogeni.png” title_text=”Endogenous and Exogenous Factors – Organizational Culture Design Amploom” _builder_version=”4.27.6″ _module_preset=”default” animation_style=”fade” hover_enabled=”0″ border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

The factors determining the need for a cultural redesign are manifold: new work requirements, environmental crises, mergers and acquisitions, performance crises, infrastructural changes, cultural misalignment, engagement crises, generational turnover, and management changes.<\/p>\n

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The uniqueness of design applied to culture<\/strong><\/h2>\n

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On one hand, organizational culture is a complex challenge, characterized by interconnected<\/strong>, evolutionary, and often unpredictable dynamics. <\/span><\/h5>\n
On the other hand, Design Thinking provides a series of techniques and tools suitable for analyzing complex problems<\/strong> starting from the people.<\/span><\/h5>\n
For this reason, cultural challenges within organizations fall precisely into this category of complex problems, which Design Thinking not only allows to be addressed as challenges but transforms into opportunities<\/strong>, offering tools to design innovative<\/strong> and people-centered<\/strong> solutions.<\/span><\/h5>\n
In this sense, what appears from the outside as an indistinct set of cultural dynamics<\/strong> can be read through different levels\u2014from observable behaviors<\/strong> to stated values<\/strong>, down to the deepest assumptions<\/strong>.
Design allows these levels to be made explicit and worked on intentionally<\/strong>.<\/h5>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/amploom.com\/wp-content\/uploads\/2026\/02\/Double-Diamond-UK-Design-Council-1.png” alt=”Schein's Pyramid organizational culture Amploom” title_text=”Double Diamond – UK Design Council” _builder_version=”4.27.0″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”|10px||10px|false|false” global_colors_info=”{}”]<\/p>\n

The Double Diamond<\/em>, the visualization of the iterative Design Thinking approach through divergent and convergent phases. Model proposed by the British Design Council in 2002. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

A practical approach: the Amploom framework<\/strong><\/h2>\n

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Organizational Culture Design<\/strong><\/em> is the approach\u2014developed by Amploom\u2014that combines organizational culture and design in a practical form<\/strong>. Its goal is to transform culture from an abstract concept into a designable asset<\/strong>, allowing CEOs, HR, and team managers to read the context in which they operate and intervene intentionally<\/strong> in its evolution. <\/span><\/h4>\n

By combining Schein’s depth of analysis<\/strong> of organizational culture with the movements<\/strong> of convergence and divergence of the Double Diamond, we obtained the Organizational Culture Design Radar<\/em>.<\/strong> A visualization that scans<\/strong> the existing organizational culture (AS IS) and illuminates<\/strong> the direction toward the desired organizational culture (TO BE), while keeping the people’s experience<\/strong> (Employee Experience) at the center.<\/h4>\n

Through the Radar, we help every organization work on its own evolution trajectory<\/strong>, starting from the real context<\/strong>, without imposing an ideal cultural model.<\/h4>\n

[\/et_pb_text][et_pb_image src=”https:\/\/amploom.com\/wp-content\/uploads\/2026\/02\/Organizational-Culture-Design-Radar.png” alt=”Organizational Culture Design Radar Amploom framework for organizational culture design” title_text=”Organizational Culture Design Radar” _builder_version=”4.27.0″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Visualization of the Organizational Culture Design Radar and the tools developed ad hoc to support each phase of intervention.<\/p>\n

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The Radar is not only a useful framework for interpreting a context of cultural change, but it also contains a series of practical tools<\/strong> useful for navigating the context itself.<\/h5>\n
In working with organizations in transformation, we realized that traditional Design tools were not enough to make cultural elements tangible and observable<\/strong>.
For this reason, we evolved and adapted<\/strong> them, building a system of tools specifically designed to work on organizational culture.<\/h5>\n
In developing the tools, we included inspirations<\/strong> from multiple disciplines<\/strong>: primarily Service Design and Design Thinking, but also Business Design and Value Proposition Design.<\/h5>\n
<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#F7F5F0″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Result: Change Engagement<\/em><\/strong><\/h2>\n

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Working on organizational culture with Design allows people to be involved in the transformation process, accelerating the adoption of new practices.
This approach is what we call Change Engagement<\/strong><\/em>.<\/h4>\n

The result is a more intentional transformation<\/strong> journey, capable of aligning strategic vision, business, and organizational culture.<\/h4>\n

Discover some transformation stories<\/strong> using the Organizational Culture Design Radar below.<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/amploom.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2025-11-20-at-08.39.34-1.jpeg” alt=”Company values organizational culture Organizational Culture Design” title_text=”Axera Values Project – cover” _builder_version=”4.27.0″ _module_preset=”default” animation_style=”fade” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Axera<\/strong><\/p>\n

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Defining company values<\/strong> by involving the entire workforce<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

A large-scale co-design journey to identify distinctive company values<\/strong> and related behavioral guidelines<\/strong><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/amploom.com\/caso-studio\/riconoscere-e-definire-i-valori-aziendali-coinvolgendo-tutta-la-popolazione-aziendale-nella-co-progettazione\/” url_new_window=”on” button_text=”Read the case study” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/amploom.com\/wp-content\/uploads\/2024\/10\/IMG_0346_mod.jpg” alt=”Company values organizational culture Organizational Culture Design” title_text=”Co-design of organizational culture” _builder_version=”4.27.0″ _module_preset=”default” animation_style=”fade” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]Suanfarma<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Creating a new organizational culture<\/strong> starting from experiences<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

A co-design journey designed to involve people<\/strong> in the definition<\/strong> of their culture<\/strong> and create a sense of belonging<\/strong><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/amploom.com\/caso-studio\/riconoscerehttps:\/\/amploom.com\/caso-studio\/creare-la-nuova-cultura-organizzativa-a-partire-dalle-esperienze-delle-persone\/-e-definire-i-valori-aziendali-coinvolgendo-tutta-la-popolazione-aziendale-nella-co-progettazione\/” url_new_window=”on” button_text=”Read the case study” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/amploom.com\/wp-content\/uploads\/2024\/07\/Copia-di-IMG_0932-e1771337761304.jpeg” alt=”Company values organizational culture Organizational Culture Design” title_text=”MOVE Emil Banca co-design with Amploom” _builder_version=”4.27.0″ _module_preset=”default” animation_style=”fade” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]BCC Emil Banca<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Generating cultural change<\/strong> by fostering dialogue between under 35s<\/strong> and leadership<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

An intergenerational organizational transformation<\/strong> journey where the under-35 workforce<\/strong> designs the company of tomorrow<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/amploom.com\/caso-studio\/generare-un-cambiamento-culturale-facendo-dialogare-under-35-e-leadership-su-delle-sfide-aziendali\/” url_new_window=”on” button_text=”Read the case study” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Want to explore more Amploom case studies? Click here to go to the Projects page<\/a><\/span>.<\/a><\/strong><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The book Organizational Culture Design<\/em><\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We have condensed our experience into a book<\/strong> that aims to provide CEOs<\/strong>, HR<\/strong>, and team managers<\/strong> with a lens for reading the organization where design<\/strong> becomes a tool to guide change collaboratively and intentionally, involving people<\/strong> and achieving business<\/strong> goals.<\/span><\/h4>\n

The book contains Amploom<\/strong> case studies<\/strong> that recount the projects we have carried out with medium and large Italian and international companies, described in relation to the tools<\/strong> used.<\/h4>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.amazon.it\/dp\/8868965933?ref=cm_sw_r_ffobk_cp_ud_dp_FDXEGZJJZQSWYJ5462W7&ref_=cm_sw_r_ffobk_cp_ud_dp_FDXEGZJJZQSWYJ5462W7&social_share=cm_sw_r_ffobk_cp_ud_dp_FDXEGZJJZQSWYJ5462W7&bestFormat=true&previewDoh=1″ url_new_window=”on” button_text=”Buy the book” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/amploom.com\/en\/contact-us-2\/” button_text=”Contact us” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/amploom.com\/wp-content\/uploads\/2026\/02\/IMG_2471-2.jpeg” alt=”Organizational Culture Design Amploom” title_text=”Organizational Culture Design Amploom” _builder_version=”4.27.0″ _module_preset=”default” animation_style=”fade” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#363637″ background_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

You might be interested in…<\/b><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

The Behavioral Cards<\/strong> are one of the tools included in the Organizational Culture Design Radar.<\/strong><\/h5>\n
They are a deck where each card presents a behavioral model<\/strong> and proposes a practical action to avoid\u2014or leverage\u2014that behavior.<\/h5>\n
They are useful for mapping behaviors<\/strong> in the company, designing new ones, or enriching your knowledge of Behavioral Design<\/strong>.<\/h5>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/amploom.com\/behavioural-design-cards\/” url_new_window=”on” button_text=”Discover the cards” _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/amploom.com\/wp-content\/uploads\/2026\/02\/IMG_2282-e1771339816737.jpeg” alt=”Behavioral Design Cards organizational culture” title_text=”Behavioral Cards Amploom” _builder_version=”4.27.0″ _module_preset=”default” animation_style=”fade” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

It is not just a bookA unique way to work on organizational culture: design.Organizational Culture Design is Amploom’s approach to designing meaningful workplace experiences for people, increasing engagement, belonging, and value.When it is useful to work on cultureAn organization’s culture is the operating system functional to achieving its goals. 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