Amploom was born to empower organizations with the best tools and methods from outstanding Italian and international environments.


Serena Leonardi

I am a service designer and founder of Amploom.
I work as a freelancer, supporting innovation projects in companies, startup incubators, and innovation centers. I help organizations identify new opportunities and value propositions for their existing clients or future ones. I facilitate working groups in complex situations, in order to activate innovation processes that involve both employees and end users.
In my previous experiences,I earned an international Master’s Degree in Product, Service and System Design and worked for two years at the headquarter of Volkswagen in Germany, where I was in charge of using Service Design and Design Thinking methodologies to support collaborative company processes.


I collaborate with other professionals to constantly bring a vibrant vision inside companies.

Martina Rossi is a Service Designer and researcher at POLIMI DESIS Lab, a research unit of the Design Department of Politecnico di Milano. She previously worked for 2 years at Vodafone Italia, where she was in charge of improving the customer experience, designing differentiating experiences for the telecommunication sector.
She is currently working on her Phd exploring the impact of Design Thinking within companies, through an active research that aims at creating highly collaborative processes to innovate the most important companies in the Italian landscape.
Martina is co-organizer of Service Design Drinks Milan, a series of events involving the community of service designers in Milan.

Do you want to discover more? Get in touch, even just for a coffee. It’s on us!