Case Study
High 50! ha coinvolto all the staff of the Cooperativa Sociale Bellesini in a single co-design experience, transforming the celebration of 50 years into an opportunity for engagement, recognition and shared vision.
Initial Challenge
On the occasion of its 50th anniversary celebration, Cooperativa Bellesini felt the need to go beyond a formal celebration, creating an experience capable of actively engaging people, strengthening their sense of belonging, and making visible the value of each individual's contribution to the shared history.
Strategy
We designed an experiential journey that combined participatory activities, reflection on values, and recreational moments, involving over 100 people in a single day. The strategy used the past as a living lever to strengthen the sense of belonging, dialogue, and a shared future vision.
Result
The project strengthened the sense of pride and belonging, fostering mutual recognition among diverse individuals and functions. High 50! made the cooperative's identity tangible, transforming historical memory into a meaningful and generative collective experience through a series of activities aimed at fostering collaboration among people. The effects of the day extended throughout the year thanks to a series of informal meetings among smaller teams.
We transformed an anniversary into an experience of shared culture and belonging
Initial Challenge
Cooperativa Sociale Bellesini operates in the field of educational services throughout the Trentino region, and beyond. To celebrate its 50 years of activity, it sought to celebrate its history and chart its future through an elaborate three-day series of events at the MUSE in Trento, which involved internal and external stakeholders, as well as families eager to learn more about the Cooperative’s activities.
Celebrating 50 years of activity, Cooperativa Bellesini faced a cultural challenge: how to tell a half-century-long story without reducing it to an institutional narrative, but instead making it vibrant, participatory, and recognizable for those who contribute to building it every day?
The Cooperative therefore wanted to create an event capable of engaging its entire workforce (daily spread across the territory), valuing individual contributions and strengthening the sense of belonging, avoiding a passive or purely symbolic celebration.
Strategy
We designed High 50! as a highly participatory co-design experience, capable of engaging over 100 people in a fluid, organized, and meaningful way within a single day. The activities took place within the spaces of the MUSE, the Science Museum of Trento, a location as fascinating as it is complex, which required designing elements such as the agenda and logistics specifically for it.
The journey was structured as a system of experiential station activities, where participants, divided into heterogeneous groups, moved along a guided flow of interactions. Each activity was designed to be self-explanatory and self-facilitating, thanks to clear visual aids, physical materials, and simple instructions, thus ensuring autonomy for the groups and, at the same time, overall coherence of the experience.
The activities alternated reflective and narrative moments with more playful and engaging moments, allowing people to re-examine the cooperative’s history from multiple perspectives.
Through Manifesting Values, based on the “Cultural Assessment” tool from Amploom’s Organizational Culture Design framework, participants made visible the values experienced in their daily work. With My Secret Bellesini, a deeper understanding of the organizational ecosystem and the contribution of different functions emerged. Finally, The Bellesiners invited people to imagine the cooperative of the future, building upon the heritage established over 50 years of history.
From an organizational perspective, the event’s dynamic was facilitated through the coordination of timings and the support of people trained before the event, who helped maintain the flow without interfering with the groups’ experience.
The day was then complemented by an interactive activity during dinner, which was joined by institutional guests. Puzzles, crosswords, and word searches allowed employees and guests to rediscover key events and figures of the Cooperative, strengthening its identity and sense of belonging.
We designed the activities so that they would not interfere with the conviviality of the dinner but rather amplify it. Through game dynamics and table challenges, people retraced the fundamental stages of Bellesini’s history, transforming collective memory into a shared narrative, connection, and mutual recognition.
Result
High 50! generated a strong emotional and participatory engagement, creating a space where people felt recognized as a fundamental part of the cooperative’s history.
The activities revealed key elements of Bellesini’s identity, reflections on shared rituals, greater visibility of the internal ecosystem, and a future vision oriented towards sustainability, inclusion, and innovation. The project demonstrated how a celebration can become a concrete tool for cultural strengthening and widespread engagement.
The rewards associated with the dinner activities then allowed the engagement of the winning teams to remain active even after the day, as the prizes were group activities aligned with the Cooperative’s values and operations.
Daria Santoni,
Director @ Cooperativa Sociale Bellesini
"For me, as the director, celebrating our cooperative's 50th anniversary was an act of vision: not looking back, but choosing the future. With Amploom, we built a path capable of giving a voice to those who support our reality every day: the people, especially the working members. "
"The experiential activities identified, the attention to detail, the choice of content, and the ability to make us think and smile together generated an involvement I hadn't anticipated. I saw emotion, authentic participation, pride. The gala dinner in an enigmatic version, then, transformed the memory of some into the shared history of all. Thanks to this project, the cooperative rediscovered its sense of belonging, vision, and new energy. Amploom helped us make ourselves visible to ourselves: it was a precious gift. "
We designed a coherent, engaging, and memorable experience, capable of centering people and transforming a celebratory event into a moment of high relational value.
Through structured activities and proprietary tools, we made values, identity, and cultural dynamics visible, facilitating a collective reflection on the cooperative’s history and future evolution.
Tell us about it, and let’s discover together how we can support you in transforming your organization today into the organization of tomorrow.
Attraverso le nostre risorse potrai comprendere come trasformiamo la cultura organizzativa e le esperienze delle persone con il design: immergiti in casi studio, ricevi materiali ispirativi, leggi storie dal grande impatto trasformativo.
