Case Study
The Staff Day at MUSE involved all employees in a series of stimulating and engaging activities aimed at collecting qualitative data on the museum’s impact, while simultaneously fostering a sense of belonging.
Project carried out in collaboration with LX – Learning Experience
Initial Challenge
MUSE wanted to bring all its employees together for a day of alignment and reflection on the impact of their work on the museum and the local area. The day was intended not just as a gathering, but as an opportunity to collect data and testimonials to enrich the museum's institutional communication.
Strategy
We designed the dynamics of 6 different activities, and during the day, we guided and coordinated 180 people across 6 stations related to specific research areas agreed upon with MUSE.
Result
The activities allowed for the recording of the perspectives of all MUSE employees in a single day, generating concrete and tangible outputs regarding their organizational experience and the museum's impact.
We designed stimulating and engaging activities to collect qualitative data from people regarding the impact generated by working at MUSE
Initial Challenge
MUSE organizes an annual Staff Day to bring all employees together (nearly 200 people) to reflect on a shared theme. For the 2024 edition, the HR department wanted to involve people in the assessment of the impact generated by the museum, both locally and beyond. Specifically, they wanted to take the opportunity to gather results useful for communicating the impact of MUSE through the museum’s communication channels.
Strategy
We systematized our expertise in user research, organizational experience design, and facilitation to design a circuit of 6 activities to be carried out within the museum spaces.
MUSE had assigned us 3 research areas: impact on the territory, impact of the collection, and impact of work. Based on these, we designed 6 activities — to be experienced in groups — that stimulated reflection and the sharing of real experiences on the subject. Each activity was designed to generate a concrete output that could be collected, reworked, analyzed, and eventually shared.
The number of people, the half-day timeframe, and the spaces at MUSE were design elements to be considered. Therefore, we:
During the day, we were responsible for:
Some of the 6 activities we developed:
Result
The MUSE Staff Day designed in this way led to results on two different levels:
The results then formed a solid basis for analysis and reworking, allowing for the structuring of a narrative that is not only quantitative but also qualitative regarding the impact generated.
Alberta Giovannini,
HR Director @ MUSE Trento
"For us at MUSE, it is the people who make the difference."
"The value generated by the museum is the result of the precious work of each individual. It is important to stop and provide space for listening and dialogue to realize this wealth, gain awareness, and derive further inspiration for the future. "
The Staff Day brought people from various functions to the co-design table, allowing for the exchange of perspectives that were novel and potentially distant. Some activities generated improvement proposals for the museum itself, sublimating the organizational experience from a multiplicity of perspectives.
The qualitative research approach and user experience design — typical of design — made it possible to create participatory and accessible activities, focused on the themes to be investigated and capable of providing a tangible and concrete output, ready for analysis and reworking.
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Attraverso le nostre risorse potrai comprendere come trasformiamo la cultura organizzativa e le esperienze delle persone con il design: immergiti in casi studio, ricevi materiali ispirativi, leggi storie dal grande impatto trasformativo.
