Case Study
Culture Personas are a set of tools that allow the organization to identify the ideal “cultural” profile of the candidate and ensure a cultural match with the organization’s values.
Initial Challenge
Aryel, a fast-growing tech startup, needed to hire candidates aligned with its distinctive values and behaviors. It was essential to communicate and assess these aspects during interviews, ensuring effective cultural alignment to improve hiring success.
Strategy
Together with Aryel, we designed a set of assessment and communication tools to verify whether candidates were aligned with the organization's distinctive values and behaviors, making the hiring process more effective.
Result
The project systematized and streamlined the selection process, increasing the probability of success. A protocol for culture check questions during the selection phase was structured, and the company's perception improved based on the quarterly Satisfaction Survey.
Culture Personas have become a practical and tangible tool, helping Aryel verify that candidates were aligned with the corporate culture
Initial Challenge
Aryel, a fast-growing tech startup, was facing a crucial phase of its expansion. The need to hire candidates who not only possessed the required technical skills but also shared the company’s core values and distinctive behaviors had become a priority to ensure new hires had the most pleasant onboarding and integration experience possible. It was essential for these values and behaviors to be clearly communicated and assessed as early as the interview stage to guarantee effective cultural alignment and improve hiring success.
Strategy
To analyze the current situation regarding perceived culture, we:
Subsequently, we led the co-design work by involving all participants in a series of workshops:
Result
The project took place during a period of exponential company growth, requiring a new hire every two weeks. Amploom led the work to systematize and streamline the selection process, improving the success rate. Specifically:
Vincenzo Schifano,
COO @ Aryel
"It was an excellent opportunity to distill, on one hand, what the values we were building the company around meant in practice and to place them at the center of the tools and workflows for attracting new talent..."
"...and on the other, to design rituals to ensure alignment and participation in an extremely dynamic and constantly changing startup environment, where the team worked in a hybrid mode and felt the need to be as aware as possible of what was happening and how the impact they brought translated into collective value."
The tools adopted come from the world of Design and serve to “design” organizational culture using a consolidated method
The work done on culture is concretely reflected in the design of new processes and experiences—recruiting and onboarding—which increase the success of matches with candidates and consequently prevent turnover.
Tell us about it, and let’s discover together how we can support you in transforming your organization today into the organization of tomorrow.
Attraverso le nostre risorse potrai comprendere come trasformiamo la cultura organizzativa e le esperienze delle persone con il design: immergiti in casi studio, ricevi materiali ispirativi, leggi storie dal grande impatto trasformativo.
