Case Study
Future Path was a two-day retreat with San Marco Group’s decision-makers to discuss and define the new industrial plan. The retreat was fueled by a prior strategic analysis and culminated in a strategic action plan.
Initial Challenge
Following strong business growth, San Marco Group wanted to bring the company's management together to discuss new opportunities and identify the key elements of the development plan for the following two years.
Strategy
We designed a two-day workshop where business inspiration sessions alternated with group discussions. The activities were fueled by a prior quantitative and qualitative analysis.
Result
We synthesized the results from the working groups into a strategic report preparatory to the creation of the industrial plan, which was then presented back to a selected group of corporate figures.
We created the right dynamics to facilitate dialogue and the exploration of strategic themes
Initial Challenge
San Marco Group was experiencing a period of strong growth, driven by exogenous market factors. With the goal of sustaining this growth in the following period, management felt the need to involve the company’s decision-makers to multiply perspectives at the table and uncover new business opportunities. These reflections would then flow into the industrial plan for the following three years.
Strategy
The operational heart of the Future Path project was the two-day off-site workshop.
However, this moment required a strategic preparation path. Specifically:
These two preparatory phases provided us with useful elements for designing the content of the off-site workshop.
Furthermore, in preparation for the strategic corporate retreat, we met with the participants for an induction day to explain the objectives of the session and create fertile ground.
The Off-site workshop was structured as an alternation of inspirational content from industry experts and group discussion tables on individual strategic themes. During the dialogue, the groups generated actions for the company’s future; the brainstorming was guided by the synthesis of the considerations that emerged during the qualitative interviews. All actions from the tables were consolidated into an action plan containing the necessary milestones.
Result
The Off-site workshop brought together strategic corporate figures in an extraordinary context, allowing them to discuss crucial themes while taking time away from daily operations. The first result of the process was therefore the alignment of relevant corporate figures.
Following the Off-site workshop, we then developed a strategic report containing the synthesis and re-elaboration of the working groups. Specifically, starting from the 8 themes analyzed, 22 concepts for significant projects emerged, which were then aggregated into 8 project directions to be pursued.
We then presented the report back to the participants in a final session to convey the fundamental insights and create a foundation of common awareness regarding the company’s future actions.
Francesca Ravaglia,
HR Business Partner @ San Marco Group S.p.A.
"Working with Amploom was useful and stimulating, as well as fun!"
"The Amploom team was immediately available and attentive to understanding our needs and setting up a personalized project for us. The right mix of their expertise and our specific needs! Thanks to them, we were able to bring out strategic ideas and reflections for our Industrial Plan, knowing how to alternate team-building activities. So, objective achieved! And what can I say, they are all friendly and very cheerful people; they put everyone in a good mood 😉"
The figures participating in the workshop listened to inspirational pills to broaden their perspective on the strategy. The working groups formed at the table were heterogeneous by function, multiplying the points of view.
The process included a quantitative research phase (pre-existing documents) and a qualitative research phase (interviews). The off-site workshop activities were structured according to a divergent and convergent dynamic.
Tell us about it, and let’s discover together how we can support you in transforming your organization today into the organization of tomorrow.
Attraverso le nostre risorse potrai comprendere come trasformiamo la cultura organizzativa e le esperienze delle persone con il design: immergiti in casi studio, ricevi materiali ispirativi, leggi storie dal grande impatto trasformativo.
