Unlock the power of Behavioural Design
How can we understand and guide people’s innate behaviors?

Each of us makes decisions and acts daily based on our own sensitivity and personality.
However, there are behaviors that are unconscious: they can be influenced by biases and innate attitudes.
Here are two examples:

Decision paralysis
When we have too many options available and no longer know what to choose.
In a company, this happens when… There are too many training courses in the catalog and, in the end, none are chosen.

Availability bias
When we decide using only the most memorable, yet potentially misleading, information.
In a company, this happens when… A common and shared way to access and organize information has not been designed.
How can we become more aware of behavioral patterns and design solutions that leverage these behaviors?

By using our Behavioural Cards!
Each card presents a behavioral pattern and proposes an actionable step to overcome—or leverage—that behavior.
Behavioural Design Cards

Use cases

‘As-is’ analysis
Detect and map existing inconsistencies.

‘To-be’ design
Brainstorm and design solutions that encourage desired behaviors.

Spontaneous use
Use the cards freely: it is a visual and concise set of behavioral patterns that encourages individual reflection.
Behavioural Cards, in express video format
We dedicated the first edition of our LinkedIn live series Pensiero Espresso to the Behavioural Cards. Watch it here to find out more about the tool!
Behavioural Design Cards
How to unlock the power of the cards?
Card deck
A deck of 39 + 1* cards, where each bias is associated with a situational example and a suggested change action.
* 39 cards and 1 instruction card
What you will receive
A pack of 39 + 1 cards on biases, behaviors, and motivating phenomena printed on elegant 300g matte cardstock.
In addition, you will also receive Amploom’s Employee Experience Design Guide to maximize the transformative impact on your organization.
Price: €35.90 all-inclusive
VAT included, shipping included
Deck + design support
Receive a physical deck and participate in a one-hour co-design session with an Amploom consultant who will answer all your questions about using the cards, or help you customize the training or transformative experience you are designing based on your needs.
During the training, we will provide real corporate examples.
How it works
In addition to receiving a pack of 39+1 cards and the Employee Experience Design Guide, the experience includes:
- 1 hour live online with a dedicated Amploomer
- Date and time to be flexibly agreed upon
Price: €250.00 + VAT,
including the card deck and a dedicated one-hour session.
Send us your order request and secure your card deck
The cards will be shipped within 3 days of receipt of payment.
Tell us where you want to receive the cards! 📪
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