Case Study

Strengthening recruiting and onboarding by involving HR and managers in defining the Employee Value Proposition

Strategic workshops and user research to define the value proposition of working at the company

We brought together the HR function and department managers to define the most unique and characterizing aspects of working at iMilani (Employee Value Proposition). The reasoning was supported and enriched by qualitative research conducted with company employees.

Project carried out in collaboration with Niuko.

Settore Azienda

Plastics

Servizi Amploom

Employee Experience Design
Organizational Culture Design

Persone Coinvolte

14 people, including the CEO, HR Director, and managers

Initial Challenge

Creating greater consistency between recruiting, onboarding, and development phases

iMilani wanted to review and strengthen its offer and positioning as an employer to more effectively attract and retain people within the company. This challenge arose from the need to align expectations between the hiring, onboarding, and career development phases.

Initial Challenge: Creating greater consistency between recruiting, onboarding, and development phases

Strategy

Gathering and leveraging key messages of the employer value proposition

We involved the HR function and department managers in collaboratively focusing on the strengths of working at iMilani, with a particular focus on recruiting and onboarding. To do this, we also conducted several qualitative interviews with new hires at the company.

Strategy: Gathering and leveraging key messages of the employer value proposition

Result

Clear and defined Employee Value Proposition and planned change actions to strengthen the Employee Experience

At the end of the process, iMilani clarified the strengths of its people's work life, understanding which aspects to strengthen or de-emphasize, in order to ensure a consistent and solid experience for employees and candidates.

Result: Clear and defined Employee Value Proposition and planned change actions to strengthen the Employee Experience

We helped iMilani understand its strengths as an employer to enhance its Employee Experience

Initial Challenge

Creating greater consistency between recruiting, onboarding, and development phases

Initial Challenge: Creating greater consistency between recruiting, onboarding, and development phases

iMilani, represented by its HR Manager, wanted to review and strengthen its offer and positioning as an employer, in order to attract and retain people more effectively within the company.

This vision was created following two main events:

  1. The critical issue emerging during the recruiting phase in illustrating professional growth opportunities within the company to candidates, negatively impacting the continuation rate of the selection process by the candidate;
  2. Recent episodes of early resignations highlighted several opportunities for improvement in the onboarding process. These findings were further corroborated by constructive feedback regarding professional development prospects provided by company managers.

Strategy

Gathering and leveraging key messages of the employer value proposition

Strategy: Gathering and leveraging key messages of the employer value proposition

To achieve the project objectives, we designed three main phases:

  • Strategic exploration, where we involved the leadership team (composed of HR and company managers) to share and reflect on iMilani’s value proposition toward the people who work there (Employee Value Proposition)
  • Qualitative interviews, conducted individually with several newly hired employees (including managers), using the interview protocol derived from the results of the first workshop; the information that emerged was then re-elaborated to be shared in the subsequent meeting;
  • Strategic planning, during which we analyzed the interview results with the leadership team. From these, we identified change actions starting from the strengths of the Employee Value Proposition.

Result

Clear and defined Employee Value Proposition and planned change actions to strengthen the Employee Experience

Result: Clear and defined Employee Value Proposition and planned change actions to strengthen the Employee Experience
14
people involved
+
3
change projects identified

Thanks to the Employee Value Proposition project, the following results were observed at iMilani:

  1. the HR function succeeded in involving and raising awareness among department managers regarding the importance of ensuring a consistent company experience, so as to align candidate expectations during the hiring phase with the reality experienced during onboarding;
  2. Certain specific aspects of the recruiting and onboarding experiences were modified promptly to ensure incremental improvement;
  3. The project allowed for the identification of three macro-areas of work regarding onboarding, feedback culture, and career development, to be implemented consecutively starting in the following months.

In a broad sense, the process allowed iMilani to achieve greater confidence in its strengths as an employer, effectively applying them to the Candidate Experience and Employee Experience of its people, in order to improve attraction and retention.

Giulia Sbalchiero

Giulia Sbalchiero,
Group Human Resources Manager @ iMilani Benefit Corporation

"Did you ever go to your parents as a child to complain that you were bored? When I was little, I often turned to my mother in the hope that she would solve my boredom, and she, invariably, would pull out an endless list of household chores I could dedicate myself to. "

"When, as an HR professional, I turned to Amploom for a collaboration aimed at confirming and improving iMilani's Employee Value Proposition, it went more or less the same way. I say this with a smile, but after working with them, I found myself overwhelmed by actions and improvements to implement in the company. Amploom's approach was incredibly effective. A corporate reality is extremely heterogeneous: different departments need different talents and ways of thinking. However, the common methodology chosen for iMilani, based on design thinking, allowed us to value feedback and information coming from sometimes opposite poles of our organization. The mapping created a deep level of awareness, upon which we developed concrete and measurable action plans. A well-defined path that, while demanding, is clear and exciting. The labor market evolves rapidly, and as a personnel manager, I know how fundamental it is for companies to appear attractive, in an authentic and inclusive way, responding to workers' expectations. I am truly enthusiastic about the work done with Amploom and I thank them for the list of concrete actions they proposed. (especially because, as long as it is, it doesn't exceed the ones my mother used to prepare!) "

What's in Employee Experience Design?

What's in Employee Experience Design?

We mapped the people’s experience within the organization using tools such as the Employee Journey and through field interviews with new hires.

What is Organizational Culture Design about?

What is Organizational Culture Design about?

During the project, we highlighted the characteristic cultural traits of iMilani’s Employee Value Proposition, strengthening and leveraging its culture as an element for attracting and retaining people.

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