Case Study
Values and Behaviors is a culture definition project based on the real experiences and behaviors of the people in the company. We guided the people of the Suanfarma Italia production plant to create the manifesto of values starting from their experiences, following the acquisition by the Suanfarma Group.
Project carried out in collaboration with Marketing Arena.
Initial Challenge
The Suanfarma Group had just acquired a new production plant in Rovereto, previously owned by another Group. People felt the need to adapt their manifesto of values, avoiding a top-down adoption of the Group's values.
Strategy
We launched a co-design journey that involved the executive board, all plant personnel, and several external stakeholders in defining the new manifesto of values and related enabling actions, as well as creating a series of artifacts representing the values.
Result
The project led to a series of concrete actions aimed at spreading and making cultural values visible: from a series of targeted newsletter communications to an evocative mural in the canteen area and various personalized accessories.
We involved the entire company population in the creation of the cultural manifesto and enabling actions, in order to strengthen the sense of belonging and pride.
Initial Challenge
In 2020, the Suanfarma Group had just acquired a new production plant in Rovereto, previously owned by another Group.
There was therefore a need to embrace the cultural values of the new Group by adapting them to the local context, in a process that involved all employees in their definition, starting from real and representative experiences.
Strategy
We thus launched a top-down and bottom-up co-design journey that involved all plant personnel and several external stakeholders in defining the new manifesto, through a series of activities:
an in-depth study of the enabling actions for each value by the leadership team: each member of the executive board “adopted” a value to represent it through concrete actions and thus become its ambassador and inspirational role model.
Result
The project led to the formulation of 4 values and 10 concrete behaviors (enabling actions) aimed at spreading and making cultural values visible.
The group of 10 people involved in the final session consisted of a mix of managers and employees who had participated in the first survey, representing the entire population. Each person became an ambassador for a value that was transformed into a behavior (enabling action) to be acted upon from the following day.
The values were then represented and communicated through the creation of an evocative mural in the canteen area—a social and gathering space for employees—as well as a series of targeted newsletters, adhesive posters, and a video broadcast on monitors positioned in various common areas. In addition to this, a series of accessories personalized with the new values were created: a planner, a lanyard, and a phone speaker.
Nicola Berti,
Managing Director @ Suanfarma Italia S.p.A.
"The Values and Behaviors project, carried out in collaboration with Amploom, represents a fundamental step for our company."
"It was a journey shared by all of us, in which each of us had the opportunity to contribute. We have given new life to our values, which will guide us toward the future. This initiative embraced the Group's culture and combined it with the distinctive principles of Suanfarma Italia, creating a more cohesive and inspired work environment. "
Andrea Stiz,
Head of Human Resources @ Suanfarma Italia S.p.A.
"It was a pleasure to collaborate with Amploom on a project that placed the people of our Rovereto plant at the center, facilitating an important process of integrating Suanfarma Group values into our local reality."
"Through an in-depth co-identification and enhancement of the distinctive behaviors of our corporate culture—the result of over 50 years of history—we gave substance to shared principles, making them a living element of our daily work. This work allowed us to strengthen the sense of belonging and our commitment to sustainable growth, guided by living and authentic values. It also enabled us to actively address the changes underway following the change in company ownership. "
Katia Pianezze,
Communication Head & Executive Assistant Managing Director @ Suanfarma Italia S.p.A.
"A significant and valuable project that led us collectively to reflect on our identity."
"This initiative represented not only an opportunity for growth but also a moment of reflection on our common path: it allowed us to deepen our shared values and consolidate the vision that guides us every day. Thanks to everyone's commitment and participation, we strengthened our sense of belonging and together defined the foundations for facing future challenges with awareness and consistency. "
A 360° design of the Suanfarma Italia culture was carried out, starting from values through to representative behaviors and tangible artifacts.
We involved the entire Suanfarma Italia population in a co-design process at all levels of the organization, during several linked moments.
Tell us about it, and let’s discover together how we can support you in transforming your organization today into the organization of tomorrow.
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